Hi! I'm Justin Ross

I build incredibly optimized, cross-platform websites.

I'm an entrepreneur / developer located in Atlanta, GA.

I build light-weight, cross-platform websites that not only work great on any modern browser but also on desktops, laptops, tablets and mobile devices.

I work deliberately and efficiently and develop with a performance and SEO perspective. I have a strong sense of business acumen and am very versatile having prowess in website design, front-end development, back-end coding and SEO optimization.


I build incredibly optimized websites.

See for yourself... Get site PageSpeed

Page load speed impacts user experience and SEO ranking. Slow loading pages have a negative impact on user satisfaction, site usability and conversion rates.

I know e-commerce.

I build themes and modules for open source shopping cart solution OpenCart. Currently, my theme Bootstrap Merkent is the most popular commercial theme based on sales.


View my extensions »

some recent work

Technical capabilities

  • High-fidelity wireframes
  • Responsive design
  • Website testing & analytics
  • Optimization, usability & accessibility
  • Semantic HTML & Microformats
  • SEO best practices

Skill sets

  • HTML5 / CSS3
  • PHP / MySQL
  • JavaScript / jQuery
  • Frameworks: Bootstrap, CodeIgniter
  • Platforms: OpenCart, WordPress
  • APIs: Facebook, Twitter, Instagram
  • Photoshop, Illustrator

Other proficiencies

  • LESS CSS preprocessor
  • Mustache templating
  • Parallax scrolling
  • Endless / infinite scrolling
  • Cascading grid layouts

A little more about me

I'm a fisherman/outdoorsman turned geek with a passion for technology, startups and entrepreneurship. Everything I know specialty-wise, I taught myself. I look for challenges to overcome and use adversity to fuel my ambitions in life.